JioHotstar
JioHotstar
Deloitte
Category
Brand Research & Digital Marketing Analysis
Client
Personal Project
Start Date
August 20, 2023
Researcher
Yograj Kumawat
THE STORY
The JioHotstar Brand Analysis & Case Study is a self-initiated digital marketing project created to analyze the brand's market presence, positioning, user experience, and marketing strategies. The objective was to understand how JioHotstar builds brand awareness, engages its audience, and maintains a competitive position in the online streaming industry. This project reflects my interest in digital marketing, branding, and market research.
OUR APPROACH
Conducted detailed research on the JioHotstar brand and digital presence.
Analyzed brand identity, target audience, and market positioning.
Evaluated the website and user experience (UI/UX).
Reviewed content strategy and digital marketing channels.
Studied strengths, weaknesses, opportunities, and threats (SWOT Analysis).
Compiled the findings into a structured and professional case study report.