Nykaa Buyer Persona Case Study

Deloitte

Client

Personal Project

Start Date

August 20, 2023

Designer

Yograj Kumawat

THE STORY

The Nykaa Buyer Persona Case Study is a self-initiated digital marketing project created to understand Nykaa's target audience, customer behavior, and buying patterns. The objective was to build detailed buyer personas by analyzing demographics, interests, purchasing habits, and customer pain points. This project enhanced my knowledge of audience research, customer segmentation, and marketing strategy.

OUR APPROACH

Researched Nykaa's products, services, and target audience.
Identified customer demographics, interests, and online behavior.
Created detailed buyer personas based on market research and customer needs.
Analyzed customer pain points, motivations, and purchasing decisions.
Evaluated how buyer personas can improve marketing campaigns and customer engagement.
Compiled the research into a structured and professional case study report.