Complete Rajasthan Tourism

Deloitte

Client

Personal Project

Start Date

August 20, 2023

Designer

Yograj Kumawat

THE STORY

The Rajasthan Tourism Content Cluster Strategy is a self-initiated SEO and content marketing project developed to improve my understanding of topic clusters, keyword research, and search engine optimization. The project focuses on creating a structured content strategy for a travel blog by organizing pillar pages, supporting cluster topics, and SEO-friendly content planning to increase organic visibility and user engagement.

OUR APPROACH

Conducted keyword research for Rajasthan tourism-related search queries.
Created a pillar page with relevant supporting cluster topics.
Planned SEO-friendly content structure and internal linking strategy.
Organized content based on user search intent and travel categories.
Designed a publishing roadmap to improve long-term organic traffic.
Documented the complete content strategy in a professional case study report.